
Key Takeaways from Completely Retail Marketplace: The Power of Networking, Sustainability and Customer Experience in the Future of Retail
Our Marketing & Events Manager Kayley Buxton thoroughly enjoyed attending Completely Retail Marketplace on Tuesday the 25th of April. Here were her key takeaways:
- It's still all about networking, networking and more networking! There's no denying the power of in-person connections, even with the rise of virtual networking, face-to-face interactions remain the most effective and often preferred method for relationships.
- It's truly inspiring to see the new brands emerging in the market with such a strong sense of identity, purpose, and vision from the Soapbox sessions. What's even more remarkable is that they all share a focus on sustainability, experiential retail, personalized experiences, and exceptional customer service. With these values at the forefront, it's clear that the future of retail is in good hands.
- Data and digitisation are the future and enticing customers through experiential activations both in the physical and virtual realm is the key to capturing the shopper's imagination and driving footfall to your destination.
- During a fireside chat, the importance of businesses following trends was emphasized. However, I find myself in disagreement with this viewpoint. Is it not contradictory to the very essence of innovation?
- And you really can't beat some sun, Aperol spritz and catching up with your community!
Thank you to everyone at Completely Retail for making this event such a success. Bring on the 26th of September! Find out more here in EVENTS.
